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New Vegemite called iSnack 2.0... ??!!!

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#787107 - 27/09/09 07:18 am New Vegemite called iSnack 2.0... ??!!!
Hobber
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http://www.news.com.au/story/0,27574,26128916-421,00.html

 Quote:

The move is a bid by the food conglomerate to align the new product with a younger market -- and the "cool" credentials of Apple's iPod and iPhone.

The product's tag line reads: "iSnack 2.0, because it's the next generation Vegemite."


You have got to be kidding...

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#787138 - 27/09/09 08:48 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: Hobber]
TC
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stupid name that will die quickly
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#787149 - 27/09/09 08:58 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: TC]
Tommymitch
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Why don't they call it vegemite 2.0?

Or "new vegemite"?


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#787153 - 27/09/09 09:00 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: TC]
BrumbyJack
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Are they serious???

Wouldn't apple have some sort of copyright on the "i" prefix anyway???

We did try some eventually... it's OK, but prefer the original better...

We all tried to guess what was different before we looked at the ingredients... got one part wrong and one part right.

We all thought it tasted like it had LESS salt.... wrong, it has MORE.

We all thought it tasted like it had butter in it... we were close, it was cream cheese.

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#787208 - 27/09/09 10:41 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: BrumbyJack]
koopsmith
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What a friggin stupid name. I saw them announce it during the AFL GF telecast and I thought it was a piss take coz the name was so stupid.
Perhaps the american market was the driver behind the naming.

Its not a winner with me. More salt, and about 8 times the amount of fat as the original.

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#787220 - 27/09/09 10:48 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: koopsmith]
Hobber
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Cheesymite was a good name for it..
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#787241 - 27/09/09 11:16 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: Hobber]
cruisin along
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When you start stuffing with the original tried and tested it is downhill from there.

this new product and name is only but a small indication of the companies stupidity.
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#787259 - 27/09/09 11:42 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: cruisin along]
Snorkler
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I could have come fun at work with this.
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#787280 - 27/09/09 12:01 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Snorkler]
Heinz
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Yes, I'd be surprised if we don't hear anything from Apple, given the way that McDonalds carry on whenever someone sticks a Mc prefix on their product.

Apart from that it just seems a stupid name, not that I actually care for the stuff anyway.

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#787319 - 27/09/09 01:14 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Heinz]
nisstrust
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I think its brilliant marketing, because its got everyone talking about it, even though i still think its stupid name just like everyone else.
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#787324 - 27/09/09 01:28 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: nisstrust]
Podlet
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I thought cheesymite would be the name, pretty simple name and says what it is isnack is just dumb!
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#787334 - 27/09/09 02:01 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Podlet]
ChillieJillie
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....so we'll be consuming a virtual, internet vegemite with cheese (version 2) ???? WTF???
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#787345 - 27/09/09 02:21 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Podlet]
scullee Moderator
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 Originally Posted By: Podlettte.
I thought cheesymite would be the name, pretty simple name and says what it is isnack is just dumb!


I think the Cheesymite name is taken by bakers delight.

The name is shocking though.

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#787353 - 27/09/09 02:29 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: scullee]
AussieJimbo
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Vegemeek.

We're wuzzy little vegemeeks, as soft as soft can be......

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#787822 - 28/09/09 09:23 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: AussieJimbo]
Lon
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just because you stick an "i" in front of something does not make it "cool". Im talking about Apple products here ;\) Vegemite is and always be "cool" regardless \:D
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#788179 - 28/09/09 03:00 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Lon]
Richard Administrator
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What a bunch of donkeys

how can any sane person think this was a good idea as they signed off for the printing of the jar labels.

A sociopath bully (who's idea it was) must be running the joint - I can't see any other way that so stupid a name got right through to full production.

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#788198 - 28/09/09 03:18 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Richard]
SideStreet
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err...sorry.....I got caught up reading Richard's avatar \:D
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#788219 - 28/09/09 03:36 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: SideStreet]
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Wasn't the name the result of a competition?
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#788225 - 28/09/09 03:40 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Apresski]
azzski
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Yep.

http://www.smh.com.au/executive-style/an...90926-g73s.html
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#788304 - 28/09/09 05:44 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: azzski]
Yardsale
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Dear Kraft.

Let me introduce you to another internet meme.

FOOD FAIL!

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#788318 - 28/09/09 05:55 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: Yardsale]
ice_man
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And I figured the name was drawn out of a barrel!

iSnack 2.0? Doesn't roll off the tongue at all. It sounds more like a computerised vending machine prototype than something you actually EAT!
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#788587 - 28/09/09 11:59 pm Re: New Vegemite called iSnack 2.0... ??!!! [Re: ice_man]
SideStreet
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The competition was obviously rigged. Nobody would come up with a name like that surely??!!
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Mae West


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#788595 - 29/09/09 12:40 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: SideStreet]
Austin powers
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Vegcheesmite?
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Move it bud we got an installation to instalate
http://www.wineandglass.co.nz

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#788622 - 29/09/09 07:06 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: Austin powers]
sastrugi
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buttcheesemite was my fave contender.

iSnack 2.0 was already dated before they announced it last Saturday
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#788626 - 29/09/09 07:19 am Re: New Vegemite called iSnack 2.0... ??!!! [Re: sastrugi]
Louie
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Has anyone tasted it? I have and what I can say is this: I will eat just about everything - I have a very very broad pallete. This stuff however made me dry reach - it is disgusting.
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